1

Brand Equity as a Signaling Phenomenon

Year:
1998
Language:
english
File:
PDF, 2.26 MB
english, 1998
2

Brand Credibility, Brand Consideration, and Choice

Year:
2004
Language:
english
File:
PDF, 119 KB
english, 2004
6

Antecedents of True Brand Loyalty

Year:
2008
Language:
english
File:
PDF, 330 KB
english, 2008
7

Brands as Signals: A Cross-Country Validation Study

Year:
2006
Language:
english
File:
PDF, 143 KB
english, 2006
10

The Information-Economics Perspective on Brand Equity

Year:
2016
Language:
english
File:
PDF, 665 KB
english, 2016
11

Brand Effects on Choice and Choice Set Formation under Uncertainty

Year:
2007
Language:
english
File:
PDF, 4.39 MB
english, 2007
14

Channels for search and purchase: Does mobile Internet matter?

Year:
2017
Language:
english
File:
PDF, 612 KB
english, 2017
16

The effects of brand credibility on customer loyalty

Year:
2008
Language:
english
File:
PDF, 338 KB
english, 2008
18

Brand Effects on Choice and Choice Set Formation Under Uncertainty

Year:
2007
Language:
english
File:
PDF, 265 KB
english, 2007
21

Brand Equity as a Signaling Phenomenon

Year:
1998
Language:
english
File:
PDF, 610 KB
english, 1998
24

Enriching Scanner Panel Models with Choice Experiments

Year:
2003
Language:
english
File:
PDF, 3.29 MB
english, 2003
26

Combining sources of preference data

Year:
1998
Language:
english
File:
PDF, 202 KB
english, 1998
32

Enriching Scanner Panel Models with Choice Experiments

Year:
2003
Language:
english
File:
PDF, 265 KB
english, 2003
34

Antecedents of True Brand Loyalty

Year:
2008
Language:
english
File:
PDF, 2.53 MB
english, 2008
43

Choice models based on mixed discrete/continuous PDFs

Year:
2009
Language:
english
File:
PDF, 299 KB
english, 2009
45

Brands as Signals: A Cross-Country Validation Study

Year:
2006
Language:
english
File:
PDF, 126 KB
english, 2006
46

Attribute Range Effects in Binary Response Tasks

Year:
2000
Language:
english
File:
PDF, 81 KB
english, 2000